Creative Production
I believe visual mediums are an essential piece of any marketing strategy. It's the most natural way I express creative ideas that connect with audiences. I move between video production, graphic design, and illustration with the same fluency I bring to analytics and strategy. This means each asset is developed with the business goal in mind.
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I shoot, edit, and publish video and content across Visit Walnut Creek's social channels. Shooting primarily with an iPhone and editing in Premiere Pro. The reel above is a compilation of work from the past year, showing how I visually represent a destination across seasons, events, and experiences.
That content strategy has driven a 117% growth in Instagram audience and 44% all-channel social growth.
I've also coordinated professional shoots, connecting film crews with stakeholders and talent to produce high-quality final cuts.
Graphic Design
I create visual assets across social, print, web, and campaigns. I use a range of tools to go from concept to execution, including Illustrator, Photoshop, and Canva. This includes creating for social, flyers, slide decks, logo design, event materials, and more.
I always approach design with curiosity, asking what the desired outcome is and delivering something that is clear for its intended audience, within brand guidelines, but also interesting and unique. Below are a few of my favorites that span professional and personal work.

Creativity is at the core of how I work.
Contact
ayonchrisj@gmail.com
linkedin.com/in/chrisayon